Small Business Saturday is an annual shopping event that takes place on the Saturday after Thanksgiving in the United States. It was created in 2010 by American Express to encourage people to shop at local, independently-owned small businesses during the busy holiday shopping season.
The event serves as a counterpoint to Black Friday and Cyber Monday, which typically focus on larger retailers and online shopping. Small Business Saturday highlights the importance of supporting local businesses that contribute to community economies, create jobs, and provide unique products and services.
Many small businesses participate by offering special promotions, discounts, or hosting events to attract customers. Consumers are encouraged to “shop small” and show their support for neighborhood stores, restaurants, and service providers. The event has grown into a nationwide movement, with community organizations, local governments, and businesses joining together to celebrate and promote local entrepreneurship.
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